Pure Italian represents authentic Italian pasta and confectionery brands in the United States and conceived a space for American consumers to understand the rich history behind these family owned and operated businesses, the beauty and simplicity of their pasta and sweets, and the traditional and modern ways people all over the world are enjoying true Italian food.
Only Italians know how to make authentic Italian pasta, but all over the world foreign brands market lower quality pasta with Italian images and names. These replicant products lower the value of authentic Italian brands, and prevent international consumers from experiencing the beauty of true Italian pasta. To protect the global market, The Italian Association of Confectionery and Pasta Industries (AIDEPI) created Pasta Italia, an international trademark that ensures consumers abroad can easily distinguish authentic Italia pasta brands from the rest. Pasta Italia is proudly part of Pure Italian, the American campaign to support the growing culture of authentic Italian pasta and confectionery brands in the United States.
While Pasta Italia and Dolce Italia function as international trademarks of high quality Italian produce, Pure Italian functions as a greater space to help American consumers understand the deeper history behind these two food groups, and why it is important to choose authentic Italian pasta and confectionery brands over foreign replicants. By bringing the beauty, simplicity, and tradition of Italian pasta and confectionery to the American market, Pure Italian hopes to help everyone in the states enjoy Italian food as it was meant to be.
The Italian confectionery industry is one of the most ancient and rich traditions in Italy. Every region, every city, and even every small village have added to Italy’s confectionery palette with their own recipes. To ensure this sweet tradition of Italy is protected abroad, The Italian Association of Confectionery and Pasta Industries (AIDEPI) created Dolce Italia, an international trademark to promote Italian confectionery on an international level. Dolce Italia is proudly part of Pure Italian, the American campaign to support the growing culture of authentic Italian pasta and confectionery brands in the United States.
Research and Data
Pure Italian develops and compiles research about different growing trends in the pasta and confectionary markets with respect to Italian brands and products. To learn how these century old markets are developing globally click below!